Stunning PS3 Commercial
The whole thing is filmed with a moving camera – (a steadicam). We use this to really enhance the effect of spatial deformation and false perspective on the projections, e.g. looking round (virtual) corners, bending the walls, or creating a hole / tunnel in the wall, or removing the walls altogether to reveal a vast expanse. Technically to be able to alter the false perspective like this we create all of the content so that it runs and renders in realtime (as opposed to pre-rendered content).
